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  1. Photo

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The real Mad Men:
To mark the fifth series of the adland drama, we look back at leading campaigns of the 50s and 60s. Andrew Cracknell, author of The Real Mad Men: The Remarkable True Story of Madison Avenue’s Golden Age 


VW - Lemon Photograph: Elwin Street Productions © 2011 The Real Mad Men

You never admitted to any faults either – but the new candour charmed the public and sold better than any amount of hype

    The real Mad Men:

    To mark the fifth series of the adland drama, we look back at leading campaigns of the 50s and 60s. Andrew Cracknell, author of The Real Mad Men: The Remarkable True Story of Madison Avenue’s Golden Age

    VW - Lemon Photograph: Elwin Street Productions © 2011 The Real Mad Men
    You never admitted to any faults either – but the new candour charmed the public and sold better than any amount of hype

    (Source: )

  2. Photo

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    Shakespeare on a Tube map - an oldie but a good one.
Madrid’s equivalent Oxford Street, the shopaholic Puerta del Sol stop, has been snapped up by Samsung in a month-long deal and renamed Sol Galaxy Note. What would you rename stations on the London Underground?
Liking newenergyspace’s suggestions:

Toshiba-kerstreetMars-enalFujiCam-den RoadSloans-for-you-SquarePremium Bond StreetLadbroke’s GroveBarclays-water

    Shakespeare on a Tube map - an oldie but a good one.

    Madrid’s equivalent Oxford Street, the shopaholic Puerta del Sol stop, has been snapped up by Samsung in a month-long deal and renamed Sol Galaxy Note. What would you rename stations on the London Underground?

    Liking newenergyspace’s suggestions:

    Toshiba-kerstreet

    Mars-enal

    FujiCam-den Road

    Sloans-for-you-Square

    Premium Bond Street

    Ladbroke’s Grove

    Barclays-water

    (Source: )

  3. Photo

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    Behind the scenes – our new Three Little Pigs ad
So I guess you’re wondering what the pig picture was all about earlier? Now you can see more images from the  making of the Guardian’s new advertising campaign. Get a closer look at  the detailing in the film, how we created crowd scenes and some candid  moments of the actors off duty

    Behind the scenes – our new Three Little Pigs ad

    So I guess you’re wondering what the pig picture was all about earlier? Now you can see more images from the making of the Guardian’s new advertising campaign. Get a closer look at the detailing in the film, how we created crowd scenes and some candid moments of the actors off duty

  4. Video

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    Three Little Pigs advert

    This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion

    (Source: )

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    guardiancomment:


Honestly, Peta’s ads make me so angry I could stamp on a kitten. While  eating a Big Mac and wearing chinchilla. If this has offended you, then I  should make clear that my tongue is very firmly in my cheek. Which,  funnily enough, was precisely the excuse Peta’s associate director of campaigns and outreach proffered when confronted with the criticism that the organisation’s latest ad, Boyfriend went vegan,  all but condones physical violence within a relationship. After all, if  sex sells, hard sex sells harder, and the sort of sex that leaves you  hospitalised sells hardest of all.



• Arwa Mahdawi writes an hilarious piece on Peta - and why it has “tofu for brains”



Brilliant piece. Here’s a quote:
“Further, courting controversy for controversy’s sake has a troubling  effect over time. While shock and gore still have the potential to be  powerful, they have become so ubiquitous that we are gradually becoming  desensitised to them. It makes no difference whether you’re promoting  chocolate or charity: normalising violence can never be justified. We  should cut Peta absolutely no slack for this latest ad just because,  somewhere in the background, bunny rabbits are involved.”

    guardiancomment:

    Honestly, Peta’s ads make me so angry I could stamp on a kitten. While eating a Big Mac and wearing chinchilla. If this has offended you, then I should make clear that my tongue is very firmly in my cheek. Which, funnily enough, was precisely the excuse Peta’s associate director of campaigns and outreach proffered when confronted with the criticism that the organisation’s latest ad, Boyfriend went vegan, all but condones physical violence within a relationship. After all, if sex sells, hard sex sells harder, and the sort of sex that leaves you hospitalised sells hardest of all.

    Brilliant piece. Here’s a quote:

    “Further, courting controversy for controversy’s sake has a troubling effect over time. While shock and gore still have the potential to be powerful, they have become so ubiquitous that we are gradually becoming desensitised to them. It makes no difference whether you’re promoting chocolate or charity: normalising violence can never be justified. We should cut Peta absolutely no slack for this latest ad just because, somewhere in the background, bunny rabbits are involved.”

  6. Morgan Spurlock

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    The man behind Super Size Me has made a documentary about product placement – and funded it by featuring a fruit juice. Here, he reveals the murky world of movie sponsorship:

    the first handshake: vaguely eco roll-on deodorant Ban. Then Sheetz, the petrol station chain, then a dribble more interest, then the hotel chain Hyatt, and, eventually, the big kill: a headline sponsor, who paid $1m in exchange for their brand running above the title. In fact POM, a pomegranate juice outfit that was 39th on Spurlock’s list of drinks, has more than paid their way. For it’s they who’ve unexpectedly added spice to the mix: since the film’s release, POM’s claims over the cardiovascular and prostate benefits of concerted swigging have been the subject of action by the US Federal Trade Commission, which POM is challenging.

    Morgan Spurlock: ‘I asked cigarette and gun companies for money to make a film’

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A selection of stories, photos, quotes, video and audio from guardian.co.uk, curated by James Walsh, Hannah Waldram, Carmen Fishwick and the Guardian's editorial team. We are also editors of the news tag.

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