“Jism 2 has garnered acres of press interest after a Canadian-Indian porn star called Sunny Leone was chosen as the female lead. She had come to prominence after starring in Bigg Boss, India’s answer to Big Brother. Jism, incidentally, means "body" in Hindi. The film’s publicity manager seemed genuinely surprised to be told this week of jism’s less savoury meaning in English slang.”
Bollywood ups the raunch factor - how the Indian film industry is losing its inhibitions